Why You Need An SEO Website Audit
Is an SEO website audit something that is mandated by the online police? is it like a tax audit?
No, a website audit is more like a smog check for your car. An SEO audit checks to see if your website is search engine friendly and if you can do anything to improve your SEO
Whether your website has a B2B or B2C focus, here why you need a website audit.
There Are Many Ways That Your SEO Can Do Incorrect
If your website is struggling to attract traffic from search engines, then the reason may have something to do with your SEO. Yet, there are so many elements to SEO that it is often difficult to figure out what the problem is.
For instance, you may be surprised when it comes to uploading images. Your website has only quick loading JPEGs, they have AIt text, an image title, and they are of high quality. SEO audit can also point out that some of your images are large in size and that you are giving Alt text to decorative images.
In other example, you may think you are doing a good job with your tagged keywords. After all, you are:
Keeping them relevant.
Researching what your competitors are using.
Using a mix of long-tailed and shorter keywords and key phrases.
Never adding more than twenty and fewer than eight.
Your SEO audit may show that you are adding too many of the same keywords across your website so that your focus keywords and tagged keyword are fighting against each other.
An Audit May Highlight Lesser-Known Problems
Some SEO issues are born from using old-fashioned SEO tactics.
Some peoples are still doing things like listing keywords with the hopes of attracting more traffic. For instance, if they are operate in a certain city, they will list location keywords and use them in links that all point to the same page. A website SEO audit may help expose this method and encourage the webmaster to delete instances of this tactic.
If your website is old so it’s time for an audit. There are likely to be old SEO methods that have lingered for many years on the web pages. The audit can highlight the most affected pages so that the webmaster can go back and fix them to be more search engine friendly.
What Motivate People And Drive Them To Run An SEO Audit
Why SEO is necessary to some people and why do they put themselves through an SEO website audit? part of the reason people yearn for search engine support is that it is the ultimate “work while you sleep” tool.
Most other traffic getting methods involve direct input from yourself and in most cases, the traffic from those sources stops as soon as you do. A search engine friendly website gets traffic for months after somebody stops working on the website. It drive traffic to your website.
How Far Does A Web Page SEO Audit Go
The audit goes as far as you wish if you are the one running the audit yourself. If you are using any company to run your audit or using any online tools, then there are many areas that may be distroyed.
The most basic is an on-page audit where the search engine friendliness of the website has, how present it is on search engines and how quickly the website loads thanks to the website host. An audit may also examine:
Running A Website Audit Does Not Have To Be Expensive
The hardest part about a website audit is the server-site stuff, the technical stuff and the elements that are out of your hands. Many times you need online tools to figure out if your website is going slow and why, or to figure out if your website is blocking search engine crawlers and why it is blocking them.
There are free SEO audit tools you can use and there is the Google insights tool that tells you how fast your website is loading. Faster loading websites are more search engine friendly.
In many cases, audits are more expensive if you are working in a very competitive industry. If you are competing in areas where there are hundreds of other websites like yours, or where your competitors have a massive marketing budget, then your audits may become more costly. This is because you may need further services like negative SEO audits, penalty-recovery audits, duplicate-checking and so forth.
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