My Website Is Ranking, But Where’s The Traffic?
Before you get started fixing your traffic problem, you need to know about your potential customers that who are they? Where they are? And what they want to buy?
Organic traffic is the main traffic source for almost every business. According to Bright Edge report, organic search drives 51% of all website traffic. It means that organic traffic play an important role in business to generate more traffic. There are several reasons for organic search.
Organic search help to get the most targeted traffic.
Organic search is affordable than paid advertising.
Organic search usually results in long-term traffic instead of paid advertising.
But even without knowing that stat, it is likely that you are taken efforts to make organic search work for you and you receive impressive results and then your page is ranking on the top page of Google search results. On the other hand when you track your traffic you will notice that it does not increase with higher search rankings. It’s mean that our goal is not only ranking but also we should focus on traffic. So how is that possible?
In this post, we will tell you some possible reasons that why your higher ranking did not result in high traffic and also help you to fix these issues.
You Use Wrong Keywords In Your Content.
Keywords play an important role in content because it define your content. But what the concept of wrong keywords means? It means that in the process of keywords research you collect those keywords which cannot give you any profit.
Selection of your keywords is too specific.
Now a days long-tail keywords are used. These phrases are longer and more specific than 2 and 3 keywords phrases because they are less generic. The main advantage of using long-tail keywords are they have lower search volume than head terms. That said, this could also prove to be a disadvantage if you are choosing too many long-tailed keywords, you have to mix it up. You need to integrate short keywords with high volume and use long-tailed keywords to supplement your primary keywords.
Otherwise you would be ranking for keywords that virtually have no volume. And when you are ranking high for keywords with little to no volume, it is the same as not ranking at all.
Fix: Check Search Volume.
Always consider search volume for particular keyword. Search volume help to define number of searches for a particular keyword in a given period. You can use keyword research tools that provide you score for every queried keyword.
If you don’t use any tool, you can go with google trend. This website analyzes that what are the popular search queries in Google search. If you are not sure which topic or keyword is more popular, you can check it with Google trend, but I would suggest that you use Buzz sumo. It is a great tool to find interesting and shareable topics.
You Did Not Consider Search Intent.
People conduct searches for many reasons. Search intent has to do with a reason that why people conduct a search? Are they searching because they have a question and want answer for that question? Or they want to buy something?
Google has learned to determine the search intent of asking question for any phrase and show results that meet this search intent. If you search for “how to shoelace shoe,” you do not necessarily see the same keyword match in the result. Search engine understands what type of information you need and provide you with relevant content. There are four types
Informational: To get information or learn something new
Navigational: To find particular information on a particular website.
Commercial: To find best solution, the searcher is going to take action but still trying to make final decision
Transactional: To take action. it is the intent of making purchase.
If you did not denote your page with keywords, Google started to rank your websites for informational queries. As a result, people seeing your snippet without clicking and your target audience would not see it in search results.
Fix: Denote Search Intent.
If you want to rank your content for the relevant queries than you should denote specific intent with your keywords. If your page contain long description, add the modifiers specific to transactional search intent.
Too Many Special Elements In The Search Results.
If there are too many special elements in the search results than there is a chance that user don’t scroll down to your next post.
Fix: Adapt To The Changes.
As trends are changing so you should also adapt to change. There are many techniques that help you to increase your search traffic. There are two main techniques that will work the best
Target Keywords with SERP Features
You can optimize your content for keywords that result in special elements. You SEO tool of choice will help you to cope with this task. To illustrate the process go with serpstat.
First, enter your keyword into the tool’s search bar and select the country. In the keyword selection section, apply filter special elements in SERP > does not include > you should select any feature that you should not want to appear in search results for your query.
Select three most popular elements: featured snippet, related question and top PPC block.
When you see the list of filtered keywords by the specific criteria, you can select only the most suitable for your goals.
Win Featured Snippet.
It take up a bunch of space in the search results. If you want to increase the visibility of your page so you should win featured snippet. You can increase your chances to win Google featured snippet by these steps
- Analyze your competitor feature snippets to have an idea on the most efficient content structure
- Provide clear content structure with headings, subheadings, lists and bullet points
- Implement the keywords you selected into your subheading.
- Among all the keywords your page is ranking for, identify those with featured snippet in the search results.
Meta Data Does Not Make People To Click.
Meta description are your opportunity to entice people to click on your page. If your Meta description and headline do not provide clear description of your page content, people do not see what they expect. In the result they give click to your competitors.
Fix: Improve Your Meta Data.
- Do not ignore Meta tags. Google will make a description for you using text abstracts.
- Do not make long titles. It should contain 65 characters because search engine cut long lines.
- Place relevant keywords at the beginning it will help you in gaining people attention right from the beginning.
- Add call to action it will help people to understand what your page offer them
- Denote competitive advantage