Most Important SEO On-Page Factors To Boost Your Ranking On Google SERPs
Any SEO expert would certainly be aware of the weightage On-Page SEO have over off-page SEO, and that is why it is crucial to understand the most important On-Page SEO factors for 2019. The scenario of On-Page SEO has been changing almost daily. Google has been updating its algorithm almost daily and when you merge that with the everyday changing online trends you can count on the fact that nothing will remain constant in SEO
When Google brought in Rank Brain update to its algorithm the importance of on-page SEO and its factors grew quite significantly. Believe it or not if your On-Page SEO is on point then you really don’t need to work that hard enough for your Off-Page SEO.
Google has been moving on with time and with every passing day it has been making experts and website owners focusing more towards On-Page SEO factors. Google has in fact has put more focus on the content of the website and the importance of long-tailed and LSI keywords along with the page-speed, meta tags, internal linking structure, use of canonical tags and many more. These all are some of the most important On-Page SEO factors and below we are going to discuss them and the others in quite detail. So what is probably going to happen in 2019 and so on, we are going to discuss it all
In-Depth Content & Keyword Density
A content filled with quality, relevancy and in depth research and when you merge that with the right quantity it will beat and outrank any competitor on Google. As Brian Dean says, the founder of backlinko, that the most pages ranking on the first page of Google have a quality content of more than 1800 words. This is so easy to understand when you add relevant information in detail it answers most questions, solves more problems and engages more users. The first step to getting ranked on first page of Google and acquiring more web users you need to perform an in-depth research and create a quality content for your website.
Now when you have done the research, which must include keyword research, and gathered enough relevant information there is still a question which many experts get confused about. That confusing question is about keyword density or in simpler words the amount of keywords used in per 100 words of content. To put it simply, this was talk of the past and now you really do not have to worry about keyword density anymore. Google wants you to now focus more on the quality and relevancy of the content and if you are using a keyword just once in your content and in the Meta title and description it would be enough for you. Now keywords are used to tell the search engine crawler about the topic of the page so it can rank that page accordingly. Make sure you are substituting the keyword in the content seamlessly so that it does not hamper the user experience. If you do that then there is no reason your website won’t get ranked.
Optimize Meta Title & Description for Maximum CTR
Click through Rate (CTR) is the ratio of clicks and impression or simply put the number of times your website result on the SERP is clicked to the number of times it appeared on the SERP. Greater the CTR of your website the greater the chances of getting ranked higher. Make sure you have created interesting Meta title and description which attract users, you can optimize your Metas for a better CTR by adding “modifiers” in them. For example:
Simple Title: Important plumbing fixes
Title with Modifiers: Top 11 actionable plumbing fixes that work
You have to make your title a click bait which attracts users, the addition of TOP 11 actionable and that work will certainly attract the user more. Adding modifiers such as best, top, discount, exceptional and more will always attract the users and if you add numbers, preferably odd numbers other than 5, will also seem more relevant to users.
Use LSI & Searches Related To Keywords
LSI a.k.a Latent semantic index, are keywords which are semantically related to your primary keyword in your content. The LSI keywords are a great choice to add in your content. And just like LSI there are “searches related to keywords” are keywords which you can find at the end of a search result page under the heading “related searches”.
Similarly you can find LSI keywords when you type a search query in the Google and Google presents you with a number of suggestion just before you hit enter. By using LSI keywords you can really put the icing on the cake for your web content. This will not only help you get ranked on those keywords but also help you to target long-tailed keywords to target and acquire a very relevant audience without any major competition.
Long-tailed Keyword deserve your attention
Targeting long-tailed keyword has proven to be a very successful On-Page SEO tactic since the Google update Hummingbird. This allows you to target audience who are using longer search queries to search for what they want. Now the traffic would be less on these keywords but the traffic would be highly relevant and you would have a greater chance of conversion.
For instance you have used the keyword “affordable SEO services in Virginia” you would only be able to target a specific audience who live in Virginia and want affordable SEO service. Now if someone from Virginia comes across your website will certainly think that you are based in Virginia and you are offering affordable services and they would be more inclined towards you rather than someone who only uses “SEO services in USA”. This is still a fairly untouched market and you can very easily gain control over.
Pay Strong Attention on the Basics
You must know that there are more than 200 rankings factors on which Google ranks pages and websites and demotes them accordingly. While the factors are subject to change, it must be mentioned that majority of the factors revolve around your On-Page SEO. There are certain On-Page factors that need your attention:
- Keywords Research
Even in 2019 picking out competitive keywords is regarded as a fundamental step in On-Page SEO. Your keyword research should revolve around your target market, your audience and what they are looking for and what is your competitor using in his content. .
- Optimize Meta Tags
Meta title and Meta description is a very important on-Page SEO factor. They basically narrate about the topic and summarize it to the search engine, search engines use your Meta tags also to rank your website. If you can optimize your Meta tags for high CTR you will surely get more attention from online users and this will help you gain a better rank.
- Unique Content
Nothing beats quality when it comes to content. The content of your website is its power so make sure your content is completely unique free from plagiarism and any sort of errors
- Optimize for voice search
When you are editing your content make sure the tone and the content itself is optimized for voice search. The use of smartphones and virtual assistants such as alexa and echo have given rise to voice search. In order to optimize your content for voice search fill your content with questions regarding your services and answer them. Question which usually your users would ask. Adding a FAQ section won’t be a bad choice
- Mobile Optimization and Responsiveness
Google have made mobile-first indexing operational and any website who is lagging behind with their mobile version will soon get hit by demotion in their website ranking on Google SERPs. There are more than a billion mobile users in the world and more than 70% of the web traffic comes from mobile devices, Google was bound to turn its focus towards it.
What you need to do is optimize your website for mobile devices making it properly functional and with the same quality content, images, infographics and video content as it is on the desktop version. Make it such that the user enjoys your website on mobile devices
Fast loading Pages on Mobile & Desktop
The page load speed of your website is of utmost importance. In fact is one of the top ranking factor on Google. Imagine clicking on a website and waiting for a whole minute for it to load, you will certainly not wait instead you will jump to another website. You cannot spoon feed your competitors by letting your website load slowly. It is crucial that your website loads fast and runs smoothly on both Desktops and Mobile devices.
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