Keyword research

How To Do Keyword Tracking In 3 Simple Ways

What is keyword tracking?

The world of digital marketing has gained a lot of popularity in recent years and SEO companies in USA now have to up their game trough different strategies to always remain at the top of their game. One of these methods is keyword tracking and keyword research.

Keyword tracking, also called keyword rank tracking, is basically a method which monitors your website position and rank for specific keywords. Through this, you can determine whether your keywords are in position zero, one or at least on the first or second page of the search engine results page. In this way, you can track your website’s SEO performance and how your organic rankings have changed with time. By knowing this, you can take the necessary steps to improve your website’s performance, understand the impact SEO keywords have on search visibility and create an efficient and effective strategy to improve your website’s performance.

Why is keyword tracking important?

  1. Where does my website rank on a search engine?
  2. Are my efforts increasing or making a difference to my ranking?
  3. Am I investing in the correct way?

All websites are created with the purpose of generating profits and keyword tracking is an effective way to determine whether the strategies that your business has put in place are improving revenue or not. You could do this yourself or ask an SEO agency in USA to determine it for you.

What metrics do you see while keyword tracking?

Metrics are basically values used by digital marketing companies to measure and monitor the performance of their companies. Through these, the process of keyword research becomes more efficient, it becomes easier to make targets, set goals and create effective strategies to increase performance and profits.

Some of the metrics used in digital marketing are:
  • Rank
  • Page
  • Organic traffic
  • Bounce rate
  • Backlinks

You can decide what metrics are most important depending on the kind of website you manage. Just ensure that whatever metrics you choose to mix and work on can tell your website’s performance accurately.

How to do keyword tracking?

  1. Simple method

This is a more conventional method and was used more when search engines were not as evolved as they are now. In this method, you track only a single list of keywords. Although, not used often, it can be made of good use in certain situations such as:

  • You offer a single product or service on your website
  • You own a single shop or restaurant somewhere
  1. Category list method

If you offer more than one product or service, or have expanded your business to other locations, you will see that the simple keyword tracking method does not suit you anymore. This is because your keyword list has increased and trying to measure performance with one metric only does not let you see the bigger picture. It does not tell you about your strong areas and the areas you need to work more on.

Due to all this, the category list tracking method is going to suit you more. What you do is categorize your data so that your performance becomes more clear and easier to understand. Let us make this clearer to you with an example. Say, you sell makeup products on your website. Divide those products into different categories such as lip colors, highlighters, eyeshadow palettes, liners, etc. Now, you need to further divide these headings into subheadings. For instance, under the lip colors heading could be: matte, nude, glossy, etc. These keywords are also called the base keywords. Now, create custom segments for each category so that you can monitor in what category organic traffic is the greatest, what category is attracting more customers and what category is causing the audience to bounce off or close the site.

This way, you can have a better idea of the products and keywords that are attracting more internet traffic to your site and what are causing the traffic to decrease. Now, you will know where to invest more in and what products are not worth it.

It is a bit more complicated than simple tracking but once you get the hang of it, it will be a piece of cake. Also, you can make use of the same metrics as the ones you used in simple keyword tracking method. The only difference: you will need to divide them among all your different categories and sub categories.

  1. Keyword funnel method

A keyword funnel method basically tracks the relationship between keywords that are typed into a search engine. It is a bit different from the conventional keyword tracking method and tries to understand the intent behind the keyword that is researched. It will ‘funnel’ keywords from broad topics to a particular set of ideas. For example, ‘restaurant’ is too broad a word. The search engine will narrow the search down to Chinese restaurants or Italian restaurants. Basically, this method provides specific information for a broad term.

To incorporate this method into your website, you can use words like ‘what’ ‘how’ ‘when’ ‘where’ ‘best’ ‘near me’ ‘any specific service’ ‘top reviews’. This way when people search for a topic that can show a wide range of search results, your website will be visible to them as well. This is an amazing way to generate a larger internet traffic and attract net users to your site.

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