How SEO Will Take Shape In 2020 – Comprehensive Guide

The new decade has started, bringing with it new trends and challenges. 2020 will definitely be a big year for SEO due to many changes and advances that have recently occurred. Hence, it is important to understand these trends and take relevant steps so that things do not become overwhelming later. What you need to do now is make an efficient SEO strategy to stay at the top of your game and attract more audience. But to make a strategy, you need to understand how SEO works first.

What is SEO and how does it work?

SEO Guide for 2019

SEO is short for search engine optimization which basically is a way for companies to get greater internet traffic and attract more net surfers by writing relevant keywords and phrases. By doing this, you ensure your site is shown on the first one or two pages of search engines for that particular keyword. For example, you have a blog about good skin products. You have to optimize your website in such a way that when a person types this phrase, your site is the first or second link visible to him or her on Google.

A good SEO strategy basically creates more awareness about your brand, gets you more audience and in turn, boost your sales and profits. In addition, it can get you more potential customers as opposed to anyone who is not even interested in your brand or website. Attracting target audience is of greater benefit to your business and good SEO services can make that happen. Good SEO services can really give your website the boost it needs

If you think this is too much work, you can always hire someone to do it for you. Many companies provide SEO services for a fee and you can choose whichever you prefer

What New Does SEO Bring To 2020?

Position zero

This is a fairly new concept that Google has incorporated into its search engine. Basically, Google provides the answer to a user’s query as soon as the user types his or her problem. This is the first link on Google and is called ‘Featured snippet’. The position is referred to as position zero. Obviously, many users find the answer to their issue without even clicking on the website. Or they click just the top website since many find it useful. Now this might be useful for some sites, but for some, not that much. As it causes users to not open any other links to find their answers, in turn decreasing the internet traffic on other websites.

If your website is able to achieve the task of being a ‘featured snippet’ on Google, it gives you an added advantage over other websites and causes you to generate more internet traffic than others.

Increased focus on the search intent

With recent advances, there has been a very notable one in the digital marketing. Google now does not only focus on the keyword but also the intent of the keyword. Basically, when user types a certain phrase, Google will focus on what exactly the user wants to get more a more accurate result for him or her. This focus is going to increase as we advance further into 2020.

Obviously, finding exactly what the user wants can be a hard task. However, that is where good SEO services and tools come in. You can use these services to better keyword optimization.

For the purpose of writing better content more suited to the user’s wishes, we advise that you research more about topic, gather more knowledge of the latest trends and users’ queries and then write content that is informative and is exactly what the user wants to see.

Optimizing video content

Recently, trends have changed in the world of digital marketing. Many people prefer watching rather than reading. They get more shares on the internet than texts or pictures. Also, it is easier for audience to process videos rather than text. Hence, websites or companies who use videos to deliver their message will have an upper hand this year than the ones who do not.

Wondering what to do? Make more videos! Also, post optimized keywords with your videos or channels to generate greater internet traffic on your website. Write a small description or anything about your channel to let people know what it offers. Or even better, do both! Write AND post videos. That way, you will get more audience as whoever wants to read will read and whoever is interested in watching your stuff will watch it.

We cannot emphasize enough on this aspect of SEO. If you do not post videos, chances are you will lose audience or surfers will bounce off your sites.

Increased focus on the search intent

With recent advances, there has been a very notable one in the digital marketing. Google now does not only focus on the keyword but also the intent of the keyword. Basically, when user types a certain phrase, Google will focus on what exactly the user wants to get more a more accurate result for him or her. This focus is going to increase as we advance further into 2020.

Obviously, finding exactly what the user wants can be a hard task. However, that is where good SEO services and tools come in. You can use these services to better keyword optimization.

For the purpose of writing better content more suited to the user’s wishes, we advise that you research more about topic, gather more knowledge of the latest trends and users’ queries and then write content that is informative and is exactly what the user wants to see.

Optimizing video content

Recently, trends have changed in the world of digital marketing. Many people prefer watching rather than reading. They get more shares on the internet than texts or pictures. Also, it is easier for audience to process videos rather than text. Hence, websites or companies who use videos to deliver their message will have an upper hand this year than the ones who do not.

Wondering what to do? Make more videos! Also, post optimized keywords with your videos or channels to generate greater internet traffic on your website. Write a small description or anything about your channel to let people know what it offers. Or even better, do both! Write AND post videos. That way, you will get more audience as whoever wants to read will read and whoever is interested in watching your stuff will watch it.

We cannot emphasize enough on this aspect of SEO. If you do not post videos, chances are you will lose audience or surfers will bounce off your sites.

Social media marketing

Social media marketing has become an industry of its own nowadays. It is an extremely important aspect of digital marketing and could gain you a lot of audience and internet traffic. Social media marketing and search engine optimization techniques go hand in hand. It is as if one cannot properly function without the other anymore.

Users these days make use of social media as a form of search engine as well. They take to facebook, youtube or Instagram for so many queries that they have. For example, if someone wants to buy makeup or a new car or go to a nice restaurant, they will write their queries on different forums and tend to rely a lot on the answers. So, in order to get the proper brand awareness, it is imperative that website owners make an effective social media marketing strategy. Make your own pages, channels or videos on different social media to advertise your content, service or product. Also, mention your website’s link so that users can reach it easily if they want to. Write catchy headings and phrases to attract users to your website, mention your product reviews or satisfied comment that your website has gotten.

Social media marketing is extremely important to get your brand the recognition it deserves. Do not take it lightly or your competition might get ahead of you!

Social media marketing

Mobile friendly websites are key

In recent years, a rapid increase has been noted in the number of cell phone users. More and more people are getting smartphones and have started searching from their phones rather than computers or laptops. There are many reasons for this. Obviously, phones are portable and are always with us. Wherever we are, whatever we are doing, we can always open our phones and search anything that comes into our mind. Most people do not go through the hassle of opening a laptop or computer unless it becomes absolutely necessary. Hence, it is extremely important that your website is responsive and friendly to all devices including mobile phones so that users can easily access it from their phones. If you fail to do that, you might lose a significant amount of audience.

While making a mobile friendly website, keep some factors in mind. Make sure that your website loads fast on the users’ phones, scrolling speed is not slow and the images, pictures and tables on the website are correctly optimized according to mobile phones.

Even Google is likelier to show your website higher on its search engine if your website is mobile friendly. So, what are you waiting for? Get to work to make your site consistent across all devices if it is not!

Content preferred- long or short?

We have found out that longer content generates more internet traffic than shorter content. This is because users prefer to gain all the information regarding a particular topic from a single website instead of opening multiple links. BUT, more words do not automatically place you on a higher rank than other, the quality of the content matters too. Users will obviously want something that answers all the queries and questions in their head and for that purpose, it is important that your content is not only long, but has relevant and accurate information that the audience requires as well. Think of something innovative, creative and informative to write so that you appeal to a large audience and rank higher on Google and other search engines.

Partner with an influencer

In this era of digital marketing with so much competition, our advice to you is to join hands with someone who can create greater awareness among the target audience for your brand. You can ask some influential person such as a renowned blogger, celebrity or actor to mention your product or service you are offering on their website. This way, you will gain greater popularity among the masses and your services are more likely to be availed because people tend to trust their favorite’s personality word of mouth.

Safety is important

Finally- safety. Although, it is not directly related to SEO, but is a very important aspect of digital marketing for generating greater internet traffic. If users do not feel safe using your website or see a ‘your site is not secure’ warning appear on any site, they are bound to bounce off your site. This obviously makes you lose internet traffic and potential customers. With greater awareness in the audience in recent years, this is more probable than ever before. Also, if your website asks for people’s personal information, it is your responsibility that information remains in secure hands, is not leaked or hacked and is protected at all times. Hence, make sure you use an authenticated and encrypted connection for your website so no tampering can be done and users can have a friendly and safe experience on your website. Yes, there are many ways to tamper with a website’s security, but with disease comes cure, and many ways are now available to deal with the vulnerabilities present on the web.

With changing times, trends change too and you need to embrace them to be at the top of your game and defeat your competition. These are some of the changing SEO trends that are going to take over the world of digital marketing by storm in 2020. We hope your website is able to cater to the demands of this year’s challenges. If you are here because you are thinking of developing a website, we wish you good luck. Have a great year!

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