Complete SEO Guide For Medical Websites.
Americans are increasingly turning to online platforms to help them understand and manage their health. A study conducted by Nielsen tells, in 2016, 38% of americans consulted a search engine for health information as compared to 23% in 2014.
Other digital sources of health imformation include medical websites, hospital websites, YouTube, Facebook and pharma websites.
In this post, we will review that how medical practices can optimize their sites for search engines and Google so that prospective patients can locate them and their individual providers.
Know What Keywords To Target.
As we know google is the first place where most people go when researching health information. In order to optimze your content for SEO in USA, your website is well optimized for your desired keywords. It is necessary to keep your potential patient’s intend in your mind when deciding keywords that you want to target.
People turn to google to research a practice before committing to that first appoinment. in fact, 80% of patients conduct research for providers they have been referred to. If they do not find what they are searching for, 90% of these people will select a different provider.
There is no method to know that what people are looking exactly for when they visit provider’s website for the first time, so it is important that your website have such type of content that covers all bases. You can build basic foundation with medical SEO keywords. Keep in mind your practice website includes the following:
1- Proper details about the practice, including any locally relevant information
2- The medical specialties you cover
3- Information on illness and conditions that are relevant to your practice.
4- Information on each individual provider.
Keywords selection should consider that search queries look different depending on where and how people search. A study by Jumpshot tell that the average number of keywords used in desktop search is about six as compared to the average number for phone devices that is three. It also revealed that about 8% of searches were formed as questions.
Resources For Creating Comprehensive Keywords.
There are some resources that can help you to make comprehensive keywords list or your practice which are as follows:
Google’s Keywords Planner.
Google’s keywords planner is free of cost for advertisers and provide suggestions about keywords, search volume estimates and information about competitor. Even if you don’t have an active ad campaign with Google, you can make a Google ads account to access to the tool.
The keyword planner provide search volume trends which can be narrowed down by location. you can also get performance forecasts and the estimated cost per click for your keywords which Google gleans from historical metrics.
Keywords Research Tools.
There are many other tools available to help you generate keyword ideas such as, Ubersuggest, Spyfu, and Wordstream’s keyword tool. Most of these tools provide free results so you can test them.
Snoop On Your Competitors.
Some keyword tools provide some level of competitive intelligence. This can be helpful when you are making a keyword list or planning your content strategy.
Understanding what keywords your competitors are targeting, how they present themselves in their ad copy, and what aspects of their practice they are highlighting can help you to differentiate your ads site content from your competitors.
Keep It Local
By nature healthcare is a local service. Even if your practice spans multiple cities or countries, people searching for healthcare services are typically trying to find a provider that is not far away.
There are two ways by which you can reach local patients on search engines first one is focusing on local keywords and second is that you make sure your Google business page is up to date.
Google My Business is a free tool that Google provides to business to help them manage the way their business is represented on Google. Your My Business listing can appear directly on the right or below of the Google search bar. It also appears in Google Maps results. businesses must verify their business before they can update their business information.
Social Sharing And Link Building.
Backlinks are incoming links to a webpage. Google continues to prioritize high quality backlinks as a key ranking factor for websites. The number and quality of backlinks matter, particularly links coming from domains with authority.
For medical websites, the best backlinks come from medical association websites and other healthcare authorities such as WebMD.
Building quality backlinks takes time and should be part on ongoing content marketing strategy.
Great content plays an important role in getting backlinks. If you create a good piece of content on your website,it is more likely to be shared on social media platforms. You can also share this content yourself on your company’s Facebook page and other social media accounts.
It does not take Einstein to figure out that SEO is the key to getting your medical facility or healthcare business to the top of Google’s search results. However, SEO isn’t a one-size-fits-all type of solution. You need a complete diagnosis to get the full picture. That’s why I recommend you start your SEO in USA with a digital competitive analysis. It will compare your web presence to the web presences of your top competitors and figure out opportunities you’re missing and where your digital marketing in USA priorities should lie.
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